本書內容分為上、下兩篇，共計8 個項目。上篇是跨境B2B 物流實訓，包括4 個海運項目和2 個空運項目；下篇是跨境B2C 物流實訓，包括1 個跨境小包直郵項目和1 個海外倉物流項目。本書在內容上 緊密結合跨境電商物流發(fā)展的實際情況，采用項目化編寫體例，以真實的跨境電商物流業(yè)務為基礎，通過教學項目和任務設計，讓讀者掌握航線與船期的配比、運費計算方法、進出口單據審核與填寫、報關報檢、運輸單據的填寫、運輸保險的種類與處理、小包直郵的種類、物流方案選擇、運費模板設置、包郵價格計算等實用知識與技能。本書既可作為高職高專院校跨境電子商務相關專業(yè)的教材和指導用書，也可作為跨境電子商務從業(yè)人員的參考用書。

弓永欽
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弓永欽，經濟學博士，國際貿易學專業(yè)，副教授，出版專著一部《個人信息保護問題研究：基于跨境電子商務》，主編教材2部《國際貨運代理實訓教程》和《國際航空貨運代理實訓教程》，在《國際貿易》《亞太經濟》《國際商務研究》《國際經濟合作》等核心期刊發(fā)表多篇論文。主持2項北京市課題。

張妙瑢
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張妙瑢，北京融創(chuàng)共贏電子商務有限公司總經理，擁有多年跨境電商運營及教學經驗，主要從事國內電子商務、跨境電子商務的理論教學研究、虛擬仿真實驗教學的探索、項目實戰(zhàn)教學的實施及企業(yè)電子商務的運營；編著《跨境電商實訓手冊》一套；指導上海商學院、北京聯(lián)合大學等多所院校在互聯(lián)網+、創(chuàng)新創(chuàng)業(yè)大賽中取得優(yōu)秀獎。

上篇 跨境B2B 物流實訓 項目1 海運拼箱出口貨代業(yè)務實訓 ·········································································· 3 任務1.1 繪制海運地圖 ··················································································· 4 任務1.2 配比航線和船期（拼箱） ···································································· 6 任務1.3 計算拼箱運費（1） ············································································ 8 任務1.4 計算拼箱運費（2） ············································································ 9 任務1.5 填寫訂艙委托書 ··············································································· 11 任務1.6 審核出口單據 ·················································································· 13 任務1.7 了解報關和報檢 ··············································································· 18 任務1.8 了解集裝箱的種類 ············································································ 20 任務1.9 填寫集裝箱設備交接單 ······································································ 21 任務1.10 計算集裝箱標志核對數 ····································································· 23 任務1.11 計算集裝箱裝載量 ··········································································· 25 任務1.12 了解拼箱技巧 ················································································· 25 任務1.13 了解集裝箱裝箱單 ··········································································· 27 任務1.14 填寫提單 ······················································································· 28 任務1.15 通知客戶付款贖單 ··········································································· 30 任務1.16 索賠與理賠（1） ············································································ 31 任務1.17 索賠與理賠（2） ············································································ 32 項目2 海運整箱出口貨代業(yè)務實訓 ········································································· 34 任務2.1 掌握世界海運的主要航線 ··································································· 35 任務2.2 配比航線和船期（整箱） ··································································· 35 任務2.3 計算整箱運費 ·················································································· 37 任務2.4 填寫訂艙委托書 ··············································································· 38 任務2.5 處理與車隊相關的意外情況 ································································ 39 任務2.6 比較設備交接單 ··············································································· 39 任務2.7 審核整箱出口單據 ············································································ 41 任務2.8 填寫出口報關單 ··············································································· 43 任務2.9 了解船舶的種類 ··············································································· 44 任務2.10 填寫海運提單 ················································································· 45 任務2.11 了解倒簽提單 ················································································· 47 任務2.12 貨損與理賠 ···················································································· 47 項目3 海運拼箱進口貨代業(yè)務實訓 ········································································· 48 任務3.1 審核進口單據 ·················································································· 49 任務3.2 根據提單確定到港信息 ······································································ 50 任務3.3 比較提單與提貨單 ············································································ 52 任務3.4 模擬進口貨物整合申報流程 ································································ 53 任務3.5 了解CY 和CFS 的區(qū)別 ······································································ 55 任務3.6 判斷陸運事故責任 ············································································ 56 任務3.7 索賠與理賠（1） ·············································································· 57 任務3.8 索賠與理賠（2） ·············································································· 57 項目4 海運整箱進口貨代業(yè)務實訓 ········································································· 60 任務4.1 了解常用貿易術語的區(qū)別 ··································································· 61 任務4.2 計算整箱進口代理費用 ······································································ 65 任務4.3 填寫訂艙委托書 ··············································································· 67 任務4.4 填寫提單 ························································································ 68 任務4.5 模擬電放流程 ·················································································· 69 任務4.6 模擬進口貨物報關流程 ······································································ 70 任務4.7 了解滯箱費 ····················································································· 71 任務4.8 貨損與理賠 ····················································································· 72 任務4.9 了解共同海損 ·················································································· 73 項目5 空運出口貨代業(yè)務實訓 ··············································································· 75 任務5.1 了解ATA 單證冊進出口貨物 ······························································· 76 任務5.2 掌握主要國際航線 ············································································ 79 任務5.3 掌握航空區(qū)劃 ·················································································· 80 任務5.4 計算時差與飛行時間 ········································································· 81 任務5.5 空運代理報價 ·················································································· 82 任務5.6 計算航空運費 ·················································································· 84 任務5.7 選擇航空運價 ·················································································· 87 任務5.8 了解航空代理的種類 ········································································· 88 任務5.9 簽訂國際貨物托運單 ········································································· 89 任務5.10 單據繕制和ATA 單證冊報關 ····························································· 92 任務5.11 簽發(fā)航空運單 ················································································· 94 任務5.12 空運保險理賠 ················································································· 97 項目6 空運進口貨代業(yè)務實訓 ··············································································· 99 任務6.1 填寫訂艙委托書 ············································································· 100 任務6.2 了解飛機和飛機集裝器的種類 ··························································· 101 任務6.3 審核單據 ······················································································ 103 任務6.4 解讀航空運單 ················································································ 104 任務6.5 熟悉常見航空代碼 ·········································································· 110 任務6.6 了解航空運輸保險和索賠 ································································· 110 任務6.7 模擬貨物到港后的貨代操作流程 ························································ 112 任務6.8 空運貨物保險索賠 ·········································································· 114 任務6.9 向空運承運人索賠 ·········································································· 114 下篇 跨境B2C 物流實訓 項目7 跨境小包直郵項目 ··················································································· 119 任務7.1 計算物流費用 ················································································ 120 任務7.2 選擇物流方案 ················································································ 122 任務7.3 設置單個國家運費模板 ···································································· 124 任務7.4 計算包郵價格 ················································································ 125 任務7.5 設置減免率 ··················································································· 126 任務7.6 設置全球運費模板 ·········································································· 128 項目8 海外倉物流項目 ······················································································ 130 任務8.1 了解海外倉物流模式 ······································································· 130 任務8.2 了解全球速賣通平臺自建海外倉 ························································ 132 任務8.3 海外倉費用計算 ············································································· 133 Part I Cross-border B2B Logistics Training Project 1 Practical Training of Marine LCL Export Freight Forwarding Business ············ 137 Task 1.1 Mapping of Maritime Transport ···························································· 138 Task 1.2 Match Shipping Lines and Sailing Schedule (LCL) ····································· 140 Task 1.3 Calculation of LCL Freight (1) ······························································ 143 Task 1.4 Calculation of LCL Freight (2) ······························································ 145 Task 1.5 Fill in the Entrusting Order for Cargo Transport ·········································· 146 Task 1.6 Review of Export Documents ······························································· 147 Task 1.7 Understand Customs Declaration Process ················································· 148 Task 1.8 Understand the Types of Containers ························································ 149 Task 1.9 Filling of Equipment Interchange Receipt ················································· 151 Task 1.10 Calculation of the Check Number for Container Mark ································ 152 Task 1.11 Calculation of Container Load ····························································· 154 Task 1.12 Understand the LCL Skills ································································· 154 Task 1.13 Understand the Container Load Plan ····················································· 156 Task 1.14 Fill in the Bill of Lading ···································································· 158 Task 1.15 Notify Customers to Pay and Redeem Documents ····································· 159 Task 1.16 Claims and Settlement (1) ·································································· 159 Task 1.17 Claims and Settlement (2) ·································································· 159 Project 2 Practical Training of Marine FCL Export Freight Forwarding Business ··········· 162 Task 2.1 Master the Main Marine Shipping Routes in the World ································· 163 Task 2.2 Match Shipping Lines and Sailing Schedules (FCL) ···································· 163 Task 2.3 Calculation of Full Container Freight ······················································ 165 Task 2.4 Fill in the Entrusting Order for Cargo Transport ·········································· 166 Task 2.5 Deal with Unexpected Situations Related to the Land Transport ······················ 167 Task 2.6 Compare the Equipment Interchange Receipts ··········································· 167 Task 2.7 Review of Full Container Export Documents ············································· 167 Task 2.8 Fill in the Export Customs Declaration Forms ············································ 168 Task 2.9 Understand the Types of Ships ······························································ 168 Task 2.10 Fill in the Marine Bill of Lading ··························································· 170 Task 2.11 Understand the Anti-dated Bill of Lading ················································ 170 Task 2.12 Cargo Damage and Claim Settlement ···················································· 171 Project 3 Practical Training of Marine LCL Import Freight Forwarding Business ············ 172 Task 3.1 Review of Import Documents ······························································· 173 Task 3.2 Confirm Arrival Information According to the Bill of Lading ·························· 173 Task 3.3 Compare Bill of Lading with Delivery Order ············································· 176 Task 3.4 Simulating the Integrated Declaration Process of Imported Cargo ···················· 176 Task 3.5 Understand the Difference Between CY and CFS ······································· 178 Task 3.6 Determine the Responsibility for Land Transportation Accidents ····················· 180 Task 3.7 Claims and Settlement (1) ··································································· 181 Task 3.8 Claims and Settlement (2) ··································································· 181 Project 4 Practical Training of Marine FCL Import Freight Forwarding Business ············ 184 Task 4.1 Understand the Differences between Commonly Used Trade Terms ·················· 185 Task 4.2 Calculation of Agency Fee for Full Container Load Import ···························· 191 Task 4.3 Fill in the Entrusting Order for Cargo Transport ·········································· 192 Task 4.4 Fill in the Bill of Lading ······································································ 193 Task 4.5 Simulate the Telex Release Process ························································ 193 Task 4.6 Simulation of Customs Declaration Process for Imported Cargo ······················ 195 Task 4.7 Understanding Demurrage Charge ························································· 195 Task 4.8 Cargo Damage and Claim Settlement ······················································ 197 Task 4.9 Understand the General Average ···························································· 198 Project 5 Practical Training of Air Export Freight Forwarding Business ························ 200 Task 5.1 Understand Imports and Exports under an ATA Carnet ································· 201 Task 5.2 Master the Major International Air Routes ················································ 205 Task 5.3 Understand the Traffic Conference Area ··················································· 206 Task 5.4 Calculate the Time Difference and Flight Time ··········································· 207 Task 5.5 Air Freight Forwarding Quotations ························································· 208 Task 5.6 Calculation of Air Freight ···································································· 211 Task 5.7 Selection of Air Freight Rate ································································ 215 Task 5.8 Understand the Types of Air Cargo Forwarders ·········································· 215 Task 5.9 Fill in the Shipper's Letter of Instruction ··················································· 216 Task 5.10 Document Preparation and ATA Carnet Customs Declaration ························ 218 Task 5.11 Fill in the Air Waybill ······································································· 219 Task 5.12 Air Transportation Insurance Claims ····················································· 221 Project 6 Practical Training of Air Import Freight Forwarding Business ························ 223 Task 6.1 Fill in the Entrusting Order for Cargo Transport ·········································· 224 Task 6.2 Understand the Types of Aircraft and Aircraft Unit Load Device ······················ 224 Task 6.3 Review of Documents ········································································ 227 Task 6.4 Interpret the Air Waybill ······································································ 227 Task 6.5 Familiarization with Common Aviation Codes ··········································· 229 Task 6.6 Understand the Air Transport Insurance and Claims ····································· 229 Task 6.7 Simulation of Freight Forwarding Operation Process after Cargo Arrives at the Airport ··················································································· 231 Task 6.8 Air Cargo Insurance Claims ································································· 234 Task 6.9 Claims against Air Carriers ·································································· 235 Part II Cross-border B2C Logistics Training Project 7 Cross-border Small Parcel Direct Mail Project ··········································· 239 Task 7.1 Calculation of Logistics Cost ································································ 240 Task 7.2 Selection of Logistics Scheme ······························································ 242 Task 7.3 Set up Individual Country Freight Templates ············································· 243 Task 7.4 Calculate Free Shipping Price ······························································· 244 Task 7.5 Set the Freight Reduction Rates ····························································· 245 Task 7.6 Set the Global Freight Template ···························································· 247 Project 8 Overseas Warehouse Logistics Project ··················································· 248 Task 8.1 Understand the Logistics Mode of Overseas Warehouses ······························· 249 Task 8.2 Understand the Self-built Overseas Warehouses on AliExpress ························ 250 Task 8.3 Calculation of Overseas Warehouse Fees ·················································· 251